Curtin University has won two major awards, after being announced as Western Australia’s winner in the Brand Revitalisation and Education categories of the Australian Marketing Institute Awards (AMI).
Both awards acknowledged the marketing strategy and effective activities undertaken to drive Curtin’s student enrolments for 2013.
The “2012 TISC” campaign built on the already successful “Make tomorrow better” strategy and further strengthened the University’s status as WA’s most preferred university.
The WA AMI award is the second major win for the campaign, following Marketing Excellence recognition at the 2013 Australian Business Awards in July.
“I’m delighted to have the hard work and innovation of our marketing team rewarded with success in such prestigious awards against such notable competition,” Curtin Vice President, Corporate Relations and Development, Val Raubenheimer said.
“The effectiveness of the marketing in this campaign is evident in our enrolment statistics.
“Amid a challenging environment involving increased competition within the Australian market, lower school leaver numbers and the introduction of massive open online courses (MOOCs), Curtin’s share of first preferences increased from 37.3 per cent in 2011 to 40.6 per cent in 2012.”
Curtin will now go on to be WA’s representative in the Brand Revitalisation and Education categories at the national AMI Awards in October.
The University previously won the prestigious overall national AMI award in 2010 for the Studentbox initiative and last year was a WA entrant in the national Education category.
“I’d like to acknowledge the role played in these award wins by our former creative agency, the Brand Agency,” Ms Raubenheimer said.
“The University enjoyed a fruitful relationship with The Brand Agency and they were an important part of the advertising for this campaign, along with our media buying partner OMD, who secured excellent media placement for our advertising.”
The national AMI Awards will be presented in Sydney on October 16.
