Two Curtin advertising students have won a national prize for their one-minute video that warns inventors to protect their intellectual property.
Caitlyn Selkirk and Tom Bradbeer recently won The Hard Sell competition run by IP Australia after devising and filming an experiment to see if random passers by would steal somebody’s million dollar idea.
IP Australia stipulated the videos were to be just 60 seconds in length. In their allotted minute, the third-year students managed to catch several idea thieves in the act, deal them a deflating blow, and deliver a warning to unwitting rip-off victims.
“The hard thing was bringing the video down to a minute, that and the Sunday morning we spent brainstorming the idea,” Ms Selkirk told Curtin News.
She and Mr Bradbeer – both advertising majors in the School of Design and Art – will split the $3000 first prize.
Mr Bradbeer said the video would feature prominently in his portfolio ahead of his completing university.
PHOTOGRAPHY: SAM PROCTOR
