Final-year Curtin University Design student, Matthew Nankivell, has been named a joint winner of the 2010 international YoungGuns Creative Brief advertising competition.
The competition, run every year by the prestigious Leo Burnett Advertising Group, recognises outstanding creative work by young design professionals aged under 30.
The Coogee resident said the competition brief was ‘Drop 1 Product.’
“My task was to create a campaign which convinced consumers to drop one product that they often buy but don’t necessarily need in order to help the environment by reducing resource drain, waste creation and waste disposal emissions,” Matthew said.
“My campaign sought to create a collaborative partnership between the ‘Drop 1 Product’ initiative and Woolworths in order to target consumers during the purchasing process.
“Using an iPhone application, consumers would be able to create a shopping list which would display all relevant product information as well as an ‘eco point’ rating system to determine how eco-friendly each product is.
“Once a shopping list is compiled, the consumer would then be asked to drop one product, according to the eco-points allocated to each item.”
There were more than 100 entries from around the world, both professionals and students, with 11 finalists named – two of which came from Curtin.
“For winning, I will be awarded US $1000 as well as the opportunity for my idea to be produced in the real world, not to mention the large amount of industry recognition, invaluable to my career,” he said.
Along with Matthew’s winning entry, Drop 1 Product with Woolworths, another entry from a group of two Curtin Design students, Liam Riddler and Chris Percival, were also finalists.
