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Five steps to cover letter success

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Over the next five weeks we’re going to provide our top five tips for successful job applications. We’re kicking off with cover letters.

Developing an authentic cover letter is key to ensuring a genuine connection with potential employers. So, how do you create a compelling letter that resonates with hiring managers and demonstrates your qualifications and interests effectively?

Step 1: Tailor each cover letter
Customise your cover letter for each job application. Address the letter to a specific person where possible and confirm the position title you are applying for. Tailoring your cover letter helps show a genuine interest in the role.

Step 2: Open positively
Begin your cover letter with a strong first paragraph that grabs the reader’s attention. Outline why you are particularly excited about the position or company. To hook the reader from the start, highlight a key accomplishment or skill of yours that relates to the position.

Step 3: Demonstrate your interest
Research the company’s values, reports, specialisations or recent projects, and incorporate this information into your cover letter. Express your enthusiasm for contributing to their team as they achieve their goals.

Step 4: Showcase your skills and experience
In the body paragraphs of your cover letter, expand on your skills and experiences that are relevant to the position. Provide specific examples of your relevant achievements and the impact you made.

Step 5: Close strongly.
Finish your cover letter with an impactful final paragraph. Reaffirm your interest in the position and express your eagerness to discuss your skills and experiences in an interview. And don’t forget to thank the reader for considering your application.

Before submitting your application, proofread carefully for grammar and spelling errors. A polished cover letter demonstrates your effective communication, attention to detail and professionalism. 

For more information on drafting a successful cover letter, have a look at our Cover Letter Workbook or take the Getting a Job Challenge online.

Best of luck with your job search.

This article was written by Career Development Consultant, Carol Erkes.

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