LinkedIn is an important tool in your job search and the development of your professional network. Investing time in a strong profile can help increase your chances of discovering new opportunities for engagement and employment.
Here’s some tips to get you started:
Tip 1: Include the right photo
LinkedIn is interactive, and we like to see a face. Your profile is more likely to be viewed if you have a photo attached. It doesn’t need to be professionally taken but ideally it should be a recent photo which reflects your positive work persona.
Tip 2: Have an informative headline
Your LinkedIn headline appears immediately below your name at the top of your profile. It is the first thing anyone sees when looking at your profile. Use the 220 characters to market what you offer or who you aspire to be professionally. Be as specific as possible. LinkedIn’s algorithm means relevant keywords here will help you appear higher in LinkedIn searches. For example, ‘Civil Engineer graduate with interest in design, including bulk earthworks, stormwater drainage and roads.’
Tip 3: Use key words in your profile
To significantly increases your LinkedIn visibility, identify 5 to10 key words that regularly appear in relevant job ads and company websites and use them appropriately in your LinkedIn profile. For example, a commerce students’ key words could include logistics, supply chain, procurement, blockchain and compliance. Use these words effectively throughout your profile to demonstrate interest and knowledge in these areas.
Tip 4: Develop a strong summary
People want to know who you are professionally, and your LinkedIn summary is a chance to tell your story. Write in first person and, fun fact, it’s ok to show some personality. Readers will skim your summary to see what you are about so ensure it’s easy to read and emphasise important achievements and professional highlights relevant to where you want to be.
Take the time to build your LinkedIn presence – engage, be useful, be helpful and develop your professional brand. Work on developing a strong network of people employed in your industry by liking, commenting and sharing relevant and professional content. Do it well and you’ll add value to your LinkedIn profile that aligns with your career direction.
For more information on using LinkedIn – whether it’s to network, source industry news, or find work experience and employment opportunities – have a look at our new LinkedIn Workbook.
