Outline
Outline
The Digital Communications Major provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through digital and social media. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, social network management, collaboration online, and web media production. At the same time, you will gain understanding of the political, economic and social changes associated with the Internet and social media platforms. By taking this course, you will add to your existing qualification the knowledge and skills needed for you to become an astute, engaged professional communicator via digital and social media. You will also gain generic skills that are valuable in a range of situations, including leadership, problem-solving and working collaboratively in a team.
What you'll learn
- understand the discipline of Digital Communications, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
- apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
- determine what information is needed and where it might be found using appropriate technologies; make valid judgements and synthesise information from a range of sources and apply best practice in developing a professional or creative work in response to a particular situation. Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
- understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and engage with emerging forms of theory and practice in the Arts. Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one’s professional or creative practice
- acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities