Outline
Outline
This Digital Communications Major provides you with an opportunity to learn in detail about the human dimensions of the Internet: how people network, collaborate, and share information through digital and social media. You will develop advanced skills in creating, maintaining and managing online communications for personal and commercial interactions, as well as gaining knowledge of the social and cultural contexts within which those interactions occur. The approach is interdisciplinary: you develop skills in websites, public communication, social network management, collaboration via virtual organisations, and web media production. At the same time you will understand the political, economic and social changes associated with the Internet. By taking this course, you will develop the skills needed for you to become an astute, engaged professional communicator via the Internet. You will master writing skills and extend your creative and critical capacities by undertaking a project in your second year of study. You will also have an option to practice these skills and develop a portfolio through internship with a professional organisation. Students with outstanding results will have an option to further strengthen their critical capacity in preparation for possible PhD study.
What you'll learn
- understand the discipline of Digital Communications, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
- apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
- gain the technology and decision-making skills necessary to obtain, assess and represent relevant information from a range of sources to develop a professional or creative work; assess the application of existing technologies as well as the impact of emerging technologies on a selected communication or media discipline to create an effective professional or creative work. Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
- understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and develop a commitment to professional research, publication or performance to engage with emerging forms of theory and practice in the Arts. Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one’s professional or creative practice
- acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities