Overview
Overview
Advances in digital technology have dramatically increased the demand for specialists in digital and social media and online information. A deep understanding of digital and social media is key to success across a range of professions, from media and marketing to policy-making and advocacy.
The graduate certificate presents you with a range of skills and specialisations to choose from, depending on your interests and career goals: you can develop skills in public communication, social network management, collaboration via virtual organisations and web media production.
Alternatively, you can learn about the cultural, political, economic and social changes associated with the internet and social media. You can focus on specialist areas of communications and policy, content management, training and development.
Topics include:
- Exploring the human dimensions of the internet – how people network, collaborate and share information through internet communications, media and design.
- Understanding the political, social and cultural contexts of online interactions and developments.
- Learning how to create, maintain and/or manage online communications for personal and commercial interactions.
When you complete the course, you can apply for entry to the Graduate Diploma of Digital and Social Media and then subsequently enrol in the Master of Digital and Social Media to add to your expertise.
Please refer to the handbook for additional course overview information.
What jobs can the Digital and Social Media course lead to?
Career opportunities
- Data business analyst
- Digital and social media manager
- Digital producer/strategist
- Online content creator
- Web communications manager
- Industries
- Advertising, arts and media
- Education and training
- Governance, policy and regulation
- Journalism
- Marketing, public relations and communications
Industries
- Advertising, arts and media
- Education and training
- Governance, policy and regulation
- Journalism
- Marketing, public relations and communications
What you'll learn
- understand and apply at an advanced level key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
- think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
- conduct advanced scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
- communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
- use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
- further develop skills and knowledge through independent research and self-directed learning
- understand and utilise in their research and work the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
- recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
- act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams