Overview
Overview
All organisations use writing to communicate with their range of stakeholders, including their staff, clients and the public. And within these professional communications, discourse is increasingly driven by narrative – stories that capture an organisation’s identity, aspirations and endeavours.
This course is designed for students who want to explore writing at an advanced level, to contribute to and influence public discourse.
You will learn about the conventions of print and online communications, and how to research, write, edit and publish narratives for a range of specialised formats and genres – including features and profiles, speeches, reports and discussion papers, narrative nonfiction, promotional writing and more.
This graduate diploma is part of a tiered postgraduate program, which means that you can choose to exit the program at the graduate certificate level (after completing the units required for that qualification).
After completing this course, you can study for your Master of Arts in Professional Writing and Publishing, where you will have an opportunity to practise your skills and develop your portfolio through an internship with a professional organisation.
Careers
- Copywriter / editor
- Feature writer
- Speech writer
- Technical writer
- Publisher
- Media and communications officer / consultant
- Social media content creator
- Marketer
- Public relations officer
- Publicist
Industries
- Arts
- Media and journalism
- Marketing and advertising
- Government and non-profit sectors
- Publishing
- Business and industry
What you'll learn
- understand the discipline of Professional Writing and Publishing, its theoretical underpinnings, ways of thinking and professional or creative approaches; understand and apply established knowledge, principles, and professional or creative practices in chosen aspects of the Arts
- apply logical and rational processes to analyse the components of a subject or project and engage critically with the subject matter to respond creatively within a selected communication paradigm
- acknowledge the interrelationship between local, national, and global perspectives and the impact of these on the Arts: recognise individual human rights, and appreciate the importance of cultural diversity and the sensitivities which may be created when engaging with and representing issues pertaining to ethnic and community groups
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of creative practice and production-related activities
- determine what information is needed and where it might be found using appropriate technologies; make valid judgements and synthesise information from a range of sources and apply best practice in developing a professional or creative work in response to a particular situation. Communicate appropriately with colleagues, professional and creative contacts and the general public and develop communication skills across one or more media forms appropriate to varying situations
- understand and apply a range of learning strategies; take responsibility for one's own learning and development; sustain intellectual curiosity and engage with emerging forms of theory and practice in the Arts. Think globally and consider issues from a variety of perspectives and apply relevant international standards, tools and practices to one’s professional or creative practice