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    MJRU-ADVDS

    Advertising and Design

    Undergraduate major

    Drive the development of creative advertising and capture consumers’ imagination and attention with your designs.

    Enquire Apply now
    Course outline
    • Qualification
      Advertising and Design Major
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      200
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Bachelor of Design
    Course outline
    Advertising and Design

    Outline

    Outline

    Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, but you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

    You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

    The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.

    We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

    Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.

    What jobs can the Advertising and Design course lead to?

    Careers

    • Creative director
    • Art director
    • Copywriter
    • Advertising and marketing coordinator
    • Advertising campaign manager
    • Account manager
    • Account director.

    Industries 

    • Advertising
    • Marketing
    • Media and communications
    • Publishing.

    What you'll learn

    • demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
    • use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
    • demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
    • demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
    • develop a predictive overview of future trends that will influence advertising and design practices
    • recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
    • apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
    • demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
    • work independently and collaboratively on advertising design projects and respond to project demands

    Professional recognition

    Professional membership is available with the Design Institute of Australia and Perth Advertising and Design Club.

    Admission criteria

    What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

    Select an option that best suits you:

    You’re considered someone who has recently left university if:

    Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

    Curtin course switcher criteria

    Our admission criteria for minimum entry apply to those who are switching courses at Curtin. 

    Please check our general admission criteria.   

    Higher education course switcher criteria

    Our admission criteria for minimum entry apply to those who are switching courses from another higher education course provider. 

    Please check our general admission criteria.   

    ATAR pathway

    • Essential WACE subjects (prerequisites)

      Essential WACE subjects (prerequisites)

      Subjects you must have studied in high school to be eligible for entry into a course.

      There are no essential WACE subjects for this course.

    • Desirable WACE subjects

      Desirable WACE subjects

      High school subjects that aren’t essential for entry into the course, but provide a good foundation.

      There are no desirable WACE subjects for this course.

    Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    Unsure what option suits you?

    We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

    FAQs

    You might find your answer in our frequently asked questions.

    Ask a question

    Submit your question via our online form and we’ll get back to you.

    Call us

    1300 222 888
    8:30am to 4:30pm weekdays (Tuesday from 9:30am)

    Visit us

    You’ll find Curtin Connect in building 102 on the Perth campus.
    8:30am to 4:30pm weekdays (Tuesday from 9:30am)

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool
    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

    Submit an enquiry CRL search

    Fees and charges

    Please view the Bachelor of Design degree for indicative fees.

    Looking for more detail on the course structure?

    View course structure

    How to apply

    Please review information on how to apply for the campus of your choice

    Apply now

    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

      While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

      View courses information disclaimer.

    • Curtin course code: MJRU-ADVDS
    • Last updated on: 4 December 2024

    Got a question? We’re here to help.

    Call 1300 222 888 Send us an email Ask us a question Book an appointment

    Opening hours: Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.

    Bachelor of Business Administration (BBA) Specialisations

    Business specialisations available in the BBA:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
    10. Information Systems in Business Specialisation
    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
    16. Social Leadership and Ethics Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation
    21. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Applied Finance Specialisation
    3. Banking Specialisation
    4. Business Law and Policy Specialisation
    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
    7. Corporate Governance Specialisation
    8. Social Media and Digital Marketing Specialisation
    9. Employment Relations Specialisation
    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
    9. Information Systems in Business Specialisation
    10. International Management Specialisation
    11. Marketing Foundations Specialisation
    12. Property Investment Specialisation
    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation
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