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    • Man looks at ring light with clothes in background.
    SPUC-FSHMK

    Fashion Marketing specialisation

    Undergraduate specialisation

    Elevate your passion for fashion with business and marketing expertise.

    Enquire Apply now
    Course outline
    • Qualification
      Fashion Marketing Specialisation
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      100
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Bachelor of Business Administration Bachelor of Commerce Bachelor of Design Bachelor of Innovation Bachelor of Advanced Commerce (Honours)
    Course outline

    What can I do with a degree in Fashion Marketing specialisation

    Take your career global

    Pursue a career in international fashion hubs like London, Paris, Milan and New York.

    Drive positive change

    Shape fashion’s future by encouraging thoughtful, ethical and sustainable practices.

    Open doors in a dynamic industry

    Gain key marketing and business skills to give you the competitive edge.

    Outline

    Outline

    Paris, Milan, New York, London... Perth! If you’re looking to make your mark in the fashion industry, in Australia or overseas, this specialisation will help you gain key skills in marketing, business and fashion design.

    Sustainability has become a focal point in the world of fashion. In this specialisation you will consider the importance of sustainable fashion and learn more about responsible practices and mindful consumerism.

    You’ll study two core units, ‘Clothing in Context – The Business of Fashion’ and choose from either ‘Discovering Marketing’ or ‘Brand Management’. You’ll then select two units from a range of options that include fashion marketing, garment design and structure, consumer behaviour and brand strategy.

    This course is affiliated to the Luxury Branding Research Cluster, which has an established reputation in luxury fashion.

    What jobs can the Fashion Marketing specialisation course lead to?

    Careers

    • Fashion entrepreneur
    • Fashion marketer
    • Design consultant

    Industries

    • Advertising
    • Design
    • Fashion
    • Marketing
    • Management

    What you'll learn

    • Identify and explain how business and marketing concepts are applied to the fashion industry, GC1
    • Apply key marketing concepts to 'real world' situations in the fashion industry, GC1, GC6
    • Analyse the ethical and societal role of fashion brands' marketing practices and its impact on consumerism, GC2, GC3, GC4
    • Develop strategies that address fashion brands complex marketing problems, GC1, GC2

    Why study Fashion Marketing specialisation

    Graduate industry ready

    Work alongside industry partners to develop your knowledge of fashion marketing.

    Internationally accredited

    Study at Western Australia’s only triple-accredited business school

    Style your dream degree

    Follow your passion with our wide range of exciting subjects to choose from.

    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

    Submit an enquiry CRL search

    Fees and charges

    Fee information is not available for this course at this time. Find estimated course fees.

    Looking for more detail on the course structure?

    View course structure

    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

      While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

      View courses information disclaimer.

    • Curtin course code: SPUC-FSHMK
    • Last updated on: 4 November 2024

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    Bachelor of Business Administration (BBA) Specialisations

    Business specialisations available in the BBA:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
    10. Information Systems in Business Specialisation
    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
    16. Social Leadership and Ethics Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation
    21. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Applied Finance Specialisation
    3. Banking Specialisation
    4. Business Law and Policy Specialisation
    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
    7. Corporate Governance Specialisation
    8. Social Media and Digital Marketing Specialisation
    9. Employment Relations Specialisation
    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
    9. Information Systems in Business Specialisation
    10. International Management Specialisation
    11. Marketing Foundations Specialisation
    12. Property Investment Specialisation
    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation

    Bachelor of Business Administration (BBA) Specialisations

    Business specialisations available in the BBA:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
    10. Information Systems in Business Specialisation
    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
    16. Social Leadership and Ethics Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation
    21. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Applied Finance Specialisation
    3. Banking Specialisation
    4. Business Law and Policy Specialisation
    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
    7. Corporate Governance Specialisation
    8. Social Media and Digital Marketing Specialisation
    9. Employment Relations Specialisation
    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
    9. Information Systems in Business Specialisation
    10. International Management Specialisation
    11. Marketing Foundations Specialisation
    12. Property Investment Specialisation
    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation
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