Overview
Overview
Graphic designers visually communicate across a range of media to persuade, inform and educate audiences online, in print and within a wider environment.
This major responds to rapid changes in the design and commercial industries, as well as cultural and sociotechnical shifts in retail and media consumption behaviours.
In this course, you'll develop a deeper understanding of graphic design and its distinct specialist applications.
These include:
- user experience design
- design thinking
- branding
- data visualisation
- editorial
- information design
- interaction design
- way-finding
- packaging design
- service and experiential design.
You'll learn how to solve complex communication problems through the exploration and application of design theory and practice, whilst developing skills across a range of industry applications.
Graphic Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.
High achieving students may complete an additional honours year enabling them to undertake their own significant research project.
How this course will make you industry ready
This course offers you a distinctive student experience that focuses on leadership, industry linkages and global citizenship. You will be taught by industry practitioners who will provide employability, design entrepreneurship and design leadership skills.
You will learn about social innovation and the role of design in society, with opportunities to study abroad and undertake work-integrated learning.
Our focus on design action (sustainability, community, human-centred) and design ethics ensures you graduate industry-ready with global perspectives.
Throughout the three-year program, you’ll learn through project-based activities and be able to work with students from other disciplines, mirroring a real industry environment.
What jobs can the Graphic Design course lead to?
Careers
- Graphic designer
- Design strategist
- Art director
- Brand manager
- Creative director
- Creative consultant
- Production manager
- Illustrator
- Entrepreneur
Industries
- Advertising
- Marketing
What you'll learn
- apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in graphic design
- demonstrate cognitive and technical skills in both a broad understanding and depth in graphic design
- use and discern between a range of graphic design technologies and media platforms in the production of graphic design-based solutions
- demonstrate effective visual, spoken, written and technical communication appropriate to the graphic design discipline and apply effective self-directed learning skills
- demonstrate personal awareness of a graphic design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
- develop a predictive overview of future trends that will influence graphic design and graphic design practices
- recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in graphic design activities, studio practice and production
- demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
- work independently and collaboratively on graphic design projects and respond to project demands
