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    SPUC-MKCOM

    Marketing Communication Specialisation

    Undergraduate specialisation

    Learn how to market products and services to help organisations reach their business goals and to help consumers make the right choice.

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    Course outline
    • Qualification
      Marketing Communication Specialisation
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      100
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Bachelor of Commerce Bachelor of Communications Bachelor of Advanced Commerce (Honours)
    Course outline

    Overview

    Overview

    This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.

    What's a specialisation?

    A specialisation is a set of four units you can choose to complement your course. Most Curtin courses allow you to choose a specialisation from any academic area. Humanities specialisations, like this one, can give a useful balance to a course from business, law, science, engineering or health disciplines. Learn more about specialisations

     Learn more about specialisations

     

    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

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    Fees and scholarships

    Fee information is not available for this course at this time. Find estimated course fees.

    Looking for more detail on the course structure?

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    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

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    • Curtin course code: SPUC-MKCOM
    • Last updated on: 15 April 2025

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    Bachelor of Business Administration (BBA) Specialisations

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation
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