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Home Study Undergraduate Marketing Double Degree Major (BA/BCom)
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    MDDU-MRKTG

    Marketing

    Undergraduate double degree major

    Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

    Enquire Apply now
    Course outline
    • Qualification
      Marketing Double Degree Major (BA/BCom)
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      400
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Bachelor of Arts, Bachelor of Commerce
    Course outline

    Outline

    Outline

    Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

    Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

    This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

    You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

    Marketing is offered as part of the Bachelor of Arts and Bachelor of Commerce double degree.

    Please refer to the handbook for additional course overview information.

    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

    Submit an enquiry CRL search

    Fees and charges

    Please view the Bachelor of Arts, Bachelor of Commerce degree for indicative fees.

    Looking for more detail on the course structure?

    View course structure

    How to apply

    Please review information on how to apply for the campus of your choice

    Apply now

    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

      While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

      View courses information disclaimer.

    • Curtin course code: MDDU-MRKTG
    • Last updated on: 12 November 2024

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    Bachelor of Business Administration (BBA) Specialisations

    Business specialisations available in the BBA:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
    10. Information Systems in Business Specialisation
    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
    16. Social Leadership and Ethics Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation
    21. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Applied Finance Specialisation
    3. Banking Specialisation
    4. Business Law and Policy Specialisation
    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
    7. Corporate Governance Specialisation
    8. Social Media and Digital Marketing Specialisation
    9. Employment Relations Specialisation
    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
    9. Information Systems in Business Specialisation
    10. International Management Specialisation
    11. Marketing Foundations Specialisation
    12. Property Investment Specialisation
    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation

    Bachelor of Business Administration (BBA) Specialisations

    Business specialisations available in the BBA:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
    10. Information Systems in Business Specialisation
    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
    16. Social Leadership and Ethics Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation
    21. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Applied Finance Specialisation
    3. Banking Specialisation
    4. Business Law and Policy Specialisation
    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
    7. Corporate Governance Specialisation
    8. Social Media and Digital Marketing Specialisation
    9. Employment Relations Specialisation
    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Business specialisations:

    1. Accounting for Business Decisions Specialisation
    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
    9. Information Systems in Business Specialisation
    10. International Management Specialisation
    11. Marketing Foundations Specialisation
    12. Property Investment Specialisation
    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
    20. User Experience for Business Optimisation Specialisation

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation
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