Specialisation overview
Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.
This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.
You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.
The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this specialisation
A specialisation is a set of four units you study to complement your degree. It helps you broaden your expertise and tailor your degree to your career goals. To study this specialisation, you’ll need to apply for one of the courses listed below.
Degrees
You may also be able to study this degree as part of a different degree, depending on the course structure. Contact a Future Students Advisor for more information.
Career outcomes
Careers
- Marketing coordinator
- Brand coordinator
- Social media manager
- Fundraising and events coordinator
Industries
- Advertising and marketing
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Education
- Service industries
For full entry requirements, fees and information for international students, visit the course page.
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