Major overview
Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.
As a marketing professional, you will know how to engage an audience through strategies that embrace creative approaches and targeted media channels, and help business to differentiate their products and services in the marketplace.
In this course, you’ll learn how to market products and services to help organisations reach their business goals and to help consumers make the right choice.
All businesses use marketing in one form or another – which gives you the opportunity to focus on any industry that you're passionate about.
How to study this major
A major is a set of eight or more units you complete as part of a degree, including at least two in your final year. To study this major, you’ll need to apply for one of the degrees listed below.
Career outcomes
As a marketing professional, you can enjoy strong job growth. Employment for Business, Resources and Marketing Professionals in Australia is expected to grow strongly, with a projected 20.8% increase in jobs in the next 10 years. (labourmarketinsights.gov.au 2025)
Careers
- Brand manager
- Content marketer
- Digital marketing manager
- Marketing strategist
- Product marketing manager
What jobs can a Marketing double major lead to?
- Digital marketing specialist (with Digital and Social Media)
- Diversity and inclusion officer (with Human Resource Management)
- Fundraising coordinator (with Finance)
- Global brand manager (with International Business)
- Marketing communications manager (with Professional Writing or Management)
- Social media analyst (with Digital and Social Media)
- Travel blogger or influencer (with Tourism and Hospitality, Creative Writing or Screen Arts)
- Video content strategist (with Screen Arts)
Professional accreditation and recognition
Graduates of this course may be recognised internationally by the Australian Marketing Institute and the Chartered Institute of Marketing.
Why study at Curtin?
Industry-aligned
Our business courses are reviewed by an Advisory Network, made up of more than 50 members of industry, ensuring that you’ll graduate with a skillset aligned with industry needs.
An elite business school
Curtin Business School is recognised as an elite global business school through accreditation by EQUIS, AACSB International and an EFMD Accredited MBA.
Professionally recognised
You may be eligible for membership of the Australian Marketing Institute.
Major structure
What you’ll learn
In this course you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.
You’ll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas.
You’ll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.
Our commitment to practical learning ensures that you’ll gain hands-on skills in social media management software. You'll also have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.
Detailed course structure and unit information
For detailed information and course structure, visit our Handbook.
Parent degrees
You can study this major under the following degrees:
- Bachelor of Commerce (as a single or double major)
- Bachelor of Advanced Commerce (Honours) (as a single or double major)
- Bachelor of Innovation (as a single major)
- Bachelor of Arts (as a double major with an Arts major)
Your choice of parent degree can influence the type of career you might have.
Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.
How to apply
This major is part of a degree. To apply, choose the degree you want to study and review its entry requirements. Then, prepare any required documents and submit your application before the deadline for your chosen intake.
After you receive and accept your offer, you can enrol in this double degree either at the start of your degree or later in your studies, depending on your course structure.
Choose your degree
To study this major, you'll need to apply one of the degrees listed below.Explore more
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