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    MJRU-MRKTG

    Marketing

    Undergraduate major

    Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

    This offering version is phasing out and no longer taking applications. You may be able to apply for a later version.
    Course outline
    • ATAR

      ATAR

      The Australian Tertiary Admission Rank (ATAR) is used to determine eligibility for places in university courses.
      Guaranteed ATAR 70
    • Qualification
      Marketing Major (BCom)
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      200
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Course outline
    Marketing

    Outline

    Outline

    Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

    Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

    This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

    You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.

    This major can be studied as part of the Bachelor of Commerce or Bachelor of Innovation.

    You can also study this major as part of an Arts and Commerce or Laws and Commerce double degree.

    Recommended double majors

    What jobs can the Marketing course lead to?

    Careers

    • Digital marketing specialist
    • Fundraising coordinator
    • Market research analyst
    • Marketing assistant
    • Marketing communications manager
    • Marketing officer
    • Product manager.

    Industries

    • Advertising
    • Government
    • Leisure and tourism
    • Manufacturing
    • Retail and wholesale
    • Service industries.

    What you'll learn

    • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
    • critically analyse marketing problems and think creatively to generate innovative solutions across diverse cultural settings.
    • Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities
    • generate strategic initiatives that apply current digital technologies to the development and communication of effective marketing solutions
    • apply discipline knowledge to address practical industry issues and build capacity for advancing employability and career prospects in marketing
    • integrate international perspectives into marketing issues and strategies to build global sensitivity within the marketing context

    Why study Marketing

    Cutting-edge

    Discover how biometric methods can track consumers’ cognitive and behavioural responses at Curtin's Consumer Research Lab.

    Accelerated learning

    Curtin Marketing students can experience how major brands monitor their digital presence using the same software that professionals use.

    Professional recognition

    This course is accredited by the Australian Marketing Institute and the Chartered Institute of Marketing. Graduates may be eligible for membership of of the Australian Marketing Institute.

    Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

    Dean Bussanich

     

    An internship is a great way to expose yourself to the industry that you’re studying. I did my internship at Automotive Holdings Group head office in Perth. It opened me up to the real world of marketing and business in an engaging and insightful way. It was rewarding to arrange promotions and communicate effectively with different people, using the techniques I had learned in university. The best part was being offered a job at the end of my placement.

    Dean Bussanich

    Admission criteria

    What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

    Select an option that best suits you:

    You’re considered a high school leaver if you:

    • Completed year 12 in Australia or overseas in the past two years, or
    • Completed TAFE or VET studies in the past two years.

    ATAR pathway

    • Guaranteed ATAR 70

      This course has a guaranteed ATAR of 70

    • Essential WACE subjects (prerequisites)

      Essential WACE subjects (prerequisites)

      Subjects you must have studied in high school to be eligible for entry into a course.

      There are no essential WACE subjects for this course.

    • Desirable WACE subjects

      Desirable WACE subjects

      High school subjects that aren’t essential for entry into the course, but provide a good foundation.

      Mathematics Applications ATAR

    Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

    StepUp Entry

    StepUp Entry

    StepUp grants additional ATAR points to help eligible students qualify for admission.

    Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

    Alternative pathways

    • Portfolio entry

      Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

    • UniReady

      If you don’t meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

    • Certificate IV + English Competency

      The certificate IV is the minimum requirement for university entry. It qualifies you for entry to Curtin courses with a 70 ATAR. You must also meet English language proficiency.

    • Indigenous applicant

      If you’re an Aboriginal or Torres Strait Islander applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

    • STAT entry

      Special Tertiary Admissions Test (STAT)

      The Skills for Tertiary Admissions Test (STAT) is a national test for those who don't meet university admission criteria. STAT can be used to meet entry criteria for some courses, or as a way to satisfy Curtin’s English proficiency requirements.

      Written English and either verbal or quantitative

    English requirements

    Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

    You may demonstrate English proficiency using the following tests and qualifications.

    IELTS Academic (International English Language Testing System)

    Writing

    6.0

    Speaking

    6.0

    Reading

    6.0

    Listening

    6.0

    Overall band score

    6.0

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    How others gained admission

    View the ATAR breakdown to see the low, median and high ATAR scores of students who started studying this course recently.

    To see the other pathways students have taken, see the pathway breakdown.

    You’re considered someone with work and life experience if:

    You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

    How we define ‘experience’
    ‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Skills for Tertiary Admissions Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

    Pathways

    • Portfolio entry

      Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

    • STAT entry

      Special Tertiary Admissions Test (STAT)

      The Skills for Tertiary Admissions Test (STAT) is a national test for those who don't meet university admission criteria. STAT can be used to meet entry criteria for some courses, or as a way to satisfy Curtin’s English proficiency requirements.

      Written English and either verbal or quantitative

    ATAR pathway

    • Guaranteed ATAR 70

      This course has a guaranteed ATAR of 70

    • Essential WACE subjects (prerequisites)

      Essential WACE subjects (prerequisites)

      Subjects you must have studied in high school to be eligible for entry into a course.

      There are no essential WACE subjects for this course.

    • Desirable WACE subjects

      Desirable WACE subjects

      High school subjects that aren’t essential for entry into the course, but provide a good foundation.

      Mathematics Applications ATAR

    Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

    English requirements

    Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

    You may demonstrate English proficiency using the following tests and qualifications.

    IELTS Academic (International English Language Testing System)

    Writing

    6.0

    Speaking

    6.0

    Reading

    6.0

    Listening

    6.0

    Overall band score

    6.0

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    You’re considered someone who studied at TAFE or have done an apprenticeship if:

    Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

    Pathways

    • TAFE entry

      • AQF Certificate IV - Separate evidence of English language proficiency is required; or
      • AQF Diploma; or
      • AQF Advanced Diploma.

    • Portfolio entry

      Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

    • STAT entry

      Special Tertiary Admissions Test (STAT)

      The Skills for Tertiary Admissions Test (STAT) is a national test for those who don't meet university admission criteria. STAT can be used to meet entry criteria for some courses, or as a way to satisfy Curtin’s English proficiency requirements.

      Written English and either verbal or quantitative

    ATAR pathway

    • Guaranteed ATAR 70

      This course has a guaranteed ATAR of 70

    • Essential WACE subjects (prerequisites)

      Essential WACE subjects (prerequisites)

      Subjects you must have studied in high school to be eligible for entry into a course.

      There are no essential WACE subjects for this course.

    • Desirable WACE subjects

      Desirable WACE subjects

      High school subjects that aren’t essential for entry into the course, but provide a good foundation.

      Mathematics Applications ATAR

    Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

    English requirements

    Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

    You may demonstrate English proficiency using the following tests and qualifications.

    IELTS Academic (International English Language Testing System)

    Writing

    6.0

    Speaking

    6.0

    Reading

    6.0

    Listening

    6.0

    Overall band score

    6.0

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    You’re considered someone who has recently left university if:

    Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

    Curtin course switcher criteria

    Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

    Higher education course switcher criteria

    Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

    ATAR pathway

    • Guaranteed ATAR 70

      This course has a guaranteed ATAR of 70

    • Essential WACE subjects (prerequisites)

      Essential WACE subjects (prerequisites)

      Subjects you must have studied in high school to be eligible for entry into a course.

      There are no essential WACE subjects for this course.

    • Desirable WACE subjects

      Desirable WACE subjects

      High school subjects that aren’t essential for entry into the course, but provide a good foundation.

      Mathematics Applications ATAR

    Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

    English requirements

    Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

    You may demonstrate English proficiency using the following tests and qualifications.

    IELTS Academic (International English Language Testing System)

    Writing

    6.0

    Speaking

    6.0

    Reading

    6.0

    Listening

    6.0

    Overall band score

    6.0

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    Unsure what option suits you?

    We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

    FAQs

    You might find your answer in our frequently asked questions.

    Ask a question

    Submit your question via our online form and we’ll get back to you.

    Call us

    1300 222 888
    8:30am to 4:30pm weekdays (Tuesday from 9:30am)

    Visit us

    You’ll find Curtin Connect in building 102 on the Perth campus.
    8:30am to 4:30pm weekdays (Tuesday from 9:30am)

    Find your pathway to Curtin

    Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

    Pathway finder tool

    Other requirements and notes for this course

    Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

    A double major with Property is not available to international students.

    It is recommended that students select Discovering Marketing (MKTG1000) as an optional unit in their first year.

    Regional campuses may offer the common first year units only.

    In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

    Submit an enquiry CRL search

    Fees and charges

    Please view the Bachelor of Commerce degree for indicative fees.

    Looking for more detail on the course structure?

    View course structure

    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

      While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

      View courses information disclaimer.

    • Curtin course code: MJRU-MRKTG
    • Last updated on: 4 December 2024

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    2. Business Law and Policy Specialisation
    3. Business Project Management Specialisation
    4. Business Strategy Specialisation
    5. Corporate Governance Specialisation
    6. Social Media and Digital Marketing Specialisation
    7. Supply Chain and Marketing Distribution Specialisation
    8. Event Management Specialisation
    9. Fashion Marketing Specialisation
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    11. International Management Specialisation
    12. Marketing Foundations Specialisation
    13. Property Investment Specialisation
    14. Public Relations Specialisation
    15. Small Business Start-Up Specialisation
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    20. User Experience for Business Optimisation Specialisation
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    7. Construction Management Specialisation
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    20. Graphics Specialisation
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    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
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    34. Surveying and Spatial Sciences Specialisation
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    Bachelor of Commerce Specialisations

    Business specialisations:

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    2. Applied Finance Specialisation
    3. Banking Specialisation
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    5. Business Project Management Specialisation
    6. Business Strategy Specialisation
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    10. Event Management Specialisation
    11. Fashion Marketing Specialisation
    12. Information Systems in Business Specialisation
    13. Innovation and Entrepreneurship Specialisation
    14. International Management Specialisation
    15. Marketing Foundations Specialisation
    16. Property Investment Specialisation
    17. Public Relations Specialisation
    18. Small Business Start-Up Specialisation
    19. Social Leadership and Ethics Specialisation
    20. Supply Chain and Marketing Distribution Specialisation
    21. Taxation Law Specialisation
    22. The Business of Advertising Specialisation
    23. Tourism and Hospitality Essentials Specialisation
    24. User Experience for Business Optimisation Specialisation
    25. Workforce Management Specialisation

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
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    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
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    4. Business Strategy Specialisation
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    6. Social Media and Digital Marketing Specialisation
    7. Event Management Specialisation
    8. Fashion Marketing Specialisation
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    13. Public Relations Specialisation
    14. Small Business Start-Up Specialisation
    15. Social Leadership and Ethics Specialisation
    16. Supply Chain and Marketing Distribution Specialisation
    17. Taxation Law Specialisation
    18. The Business of Advertising Specialisation
    19. Tourism and Hospitality Essentials Specialisation
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    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
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    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
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    23. Graphics Specialisation
    24. Illustration Specialisation
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    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
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    30. Landscape and Natural Resource Management Specialisation
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    33. Mining Minor
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    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
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