Overview
Overview
As technology and digital platforms continue to grow rapidly in ways we can’t even predict, so too will the opportunities for digital marketers.
Even if you seek employment in an area other than marketing, an in-depth knowledge of the dynamic digital landscape can help you stand out to employers in a competitive job market.
This specialisation opens the door to digital marketing and how it applies across the dynamic world of business and beyond.
This specialisation is a powerful addition for anyone interested in business or those with entrepreneurial aspirations. It is equally valuable for students wanting to add another dimension to a non-business major in science, health or humanities.
What jobs can the Social Media and Digital Marketing course lead to?
Careers
- Digital marketing officer/manager
- Brand coordinator
- Social media manager
- Fundraising and events coordinator
Industries
- Advertising and marketing
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Education
- Service industries
What you'll learn
- Recognise the current digital communications environment, global issues, and future challenges for communicators, GC1, GC2, GC4
- Analyse the role of digital marketing channels in marketing communications, GC1, GC3
- Critique the use of diverse digital communication strategies in an industry context, assessing their effectiveness and ethical implications, GC1, GC4, GC6
- Develop and recommend digital marketing strategies and tactics to address marketing objectives, GC3
- Evaluate the effectiveness of digital marketing practice to achieve different types of marketing objectives, GC1, GC6