Overview
Overview
People love design that loves people.
If you want to combine your skills in design, marketing and analytics to improve business performance and increase customer satisfaction, consider a career in user experience.
User experience, or UX as it’s commonly known, is the end-to-end experience a user has with a product, system, platform or service, and it’s become integral to contemporary business practice.
This specialisation delves into key areas of UX, including accessible design, systems thinking, design thinking, analytics, user testing and entrepreneurship.
You’ll focus on real-world business problems and analyse markets, customer behaviour and accessibility. You’ll conduct research, examine e-commerce and learn how to collaborate with design teams to achieve key business outcomes and improve customer and user satisfaction.
What jobs can the User Experience for Business Optimisation specialisation course lead to?
Careers
- UX / experience designer
- Product manager
- Entrepreneur
- Business developer
- Visual designer
- Digital marketing officer
Industries
- Business
- Education
- Engineering
- Entertainment
- Health
- Information and technology
- Marketing
- Tourism and hospitality
- Sports and recreation
- Sustainability
What you'll learn
- evaluate the usability and accessibility of analogue and digital products, platforms and technology against industry guidelines / frameworks for equal access, GC1, GC2, GC3
- apply Systems Thinking to develop deep understanding of systemic societal and ecological problems and the complex impact of solutions, GC2, GC4
- design, test, and create prototypes of solutions at varying levels of fidelity to enhance user experiences and achieve sustainable business objectives, GC1, GC2, GC3, GC4
- analyse UX-specific qualitative and quantitative data to synthesise insights that inform innovation in responsible business practice, GC1, GC6
- collaborate professionally within diverse teams to communicate outcomes of UX evaluations, designs, and creations, GC1, GC2