Do you want to learn from evidence-based experts about a human-centred approach that significantly improves innovation success rates in business?
Design Thinking is a powerful, creative methodology that leverages empathy to uncover deep customer insights and develop innovative solutions. By applying this human-centred philosophy, you can transform complex problems into groundbreaking, user-led products and services.
This action-oriented program offers a comprehensive understanding of the key elements of the design thinking process. With guidance from expert facilitators, you’ll learn to:
- Define fixable problems
- Generate problem statements
- Apply ideation techniques
- Prototype effective solutions
You’ll also see real-world application through a Bankwest case study, showcasing how design thinking drives results in local industry.
About the facilitators
Dr Louis Geneste
Dr Louis Geneste lectures and researches in entrepreneurship, innovation and small business at Curtin University’s School of Management. Louis’ research interests include small business growth and success, knowledge acquisition and innovation. He has been involved in small business for over 20 years, having owned and managed a number of small and medium enterprises. Louis is also involved with the Belmont Business Enterprise Centre, a not-for-profit advisory centre established in 1994 to assist the growth and development of small businesses.